During my 3-week J-term course, we were challenged to not only learn as much as possible about the music industry, but to apply our knowledge to plan an event featuring local artists at venue close to campus. From there, it was open-ended and we were allowed to create the lineup and concept as we chose.
"Venus Rising" came from a lot of class brainstorming. When playing with concepts we realized 2 things: all of our acts are lead by women and all of them are emerging artists. Somebody suggested incorporating the Birth of Venus with the women of these groups, and my creativity took over from there. I was tasked with developing the overall brand of the event, which ended up combining several of our influences for the event.
All 3 featured acts are fronted by women. All of them are local acts that are just getting their start. While playing with event themes, my team and I landed on incorporating the painting into our marketing to subtly incorporate these themes in an artistic way.
I juxtaposed the women fronting the bands with the Birth of Venus. This implies going against convention and “breaking out.” This furthers our theme of breaking the norm and going against convention. This also gives the pieces a surreal mixed-media look.
The colors are modified selections from the original Birth of Venus painting. This adds an edge to the painting’s look without losing touch with its concept.
The fonts we selected harken back to simplistic screen printed posters that used to be the standard for artists. This idea of keeping the type simple came mostly from wanting to break through the clutter of posting areas around Drake's campus and the Des Moines community, making the information easy to read.
Posters were hung all around campus and members from our class were responsible for tabling and posting on social media to get the word out. We were able to get some local media placements to promote the event and get the community excited.
In the end the event drew 151 attendees, including both Drake Students and members of the Des Moines community. This was the most in the event's history. One guy even approached my professor and asked about who was behind the amazing posters for the concert, once he saw them he knew he had to come!
This class was an amazing learning experience, and seeing everything come together at the end and all the attendees having such a great time was a great way to end it.