The primary goal for my internship at Navegate during the summer of 2017 was to find ways to add personality to a brand lacking a voice. We used fun social media tactics to build stronger brand preference by setting Navegate apart as a unique, fun company to work at, for prospective employees, and with, for prospective clients.

We decided to convey a fun yet innovative tone by tying the brand into various holidays and events happening, both in and outside the logistics technology field, to connect with both people and businesses.

For blog posts, I also assisted in brainstorming fun illustrations to make our posts more engaging, especially when in an already overwhelming and full social feed.