Beautiful Bulldog Contest

Coordinated and designed all materials for the 38th Annual Beautiful Bulldog Contest, a tradition at Drake University that always precedes the world-famous Drake Relays. 

The Beautiful Bulldog Event is a traditional part of Drake University's annual Drake Relays. It brings together alumni, community members, and students around Drake's beloved mascot.

As an intern in the communications office, I took the lead on all print and digital marketing pieces for the event. I worked closely with the director of the event to create a cohesive brand for the event.


Snapchat Geofilters

Cost = $68
743 Impressions
308 Conversions (41.4%)

Media Coverage

The event contestants and attendees were both begging, yes begging, to purchase the T-shirts. Over 2,000 attended the contest, another 6,000 watched online and hundreds of news outlets worldwide covered the contest. We were proud to have Jordan’s designs as a beautiful addition to this unique event. What I liked most about working with him was giving him an idea and watching him go above and beyond what I expected in the result.
— Niki Smith, Director, Beautiful Bulldog Contest